Customer service is not only about satisfying the needs and expectations of the patients, but also about creating a positive and professional environment for the staff and stakeholders. In this webinar, you will learn how to apply the principles and practices of customer service in an Ambulatory Surgery Center (ASC), where the patients are often anxious. You will also discover how to handle challenging situations and implement “service recovery” with empathy, respect, and professionalism.

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Elizabeth Monroe, COE, CPSS, PHR joined BSM in 2013 and has been an integral part of the team from her base in Anderson, SC. Her journey began with an eight-year tenure as the COO of a prominent ophthalmology clinic in Florida. In her role at BSM, she leverages this experience to support ophthalmology and medical aesthetic practices. Elizabeth’s expertise includes Revenue Cycle Management (RCM) assessments, operational due diligence, practice flow and efficiency, new practice startups, and human resources. Beyond her operational roles, she is an active voice in the industry, having authored the Customer Service column in Ophthalmic Professional magazine for 12 years.